This article looks at dividend policy. It concerns those dividends paid by publicly quoted companies on their common stock. Dividends paid by privately owned companies or subsidiaries of groups are subject to different criteria.
Dividend policy should be part of an overall financial strategy that comprises strategies on returns for shareholders, leverage, investment and risk management. Because dividends are essentially voluntary, and broadly decided by management, equity investors look for a dividend policy.
From an academic point of view, there are broadly three approaches to dividends:
In practice, a further factor is that some investors seek out the regular income that dividends provide.
Let us look at two extremes of dividends to illustrate these approaches and lead us to the concept of signalling:
Firstly, a high-growth company, say in the technology sector, should always have projects in which it wishes to invest, and so paying cash to shareholders would be curtailing opportunities for this growth. It should not pay dividends.
Secondly, a mature company, such as in the tobacco industry, has very few projects in which to invest and so should pay high dividends, returning cash to shareholders so that they can invest in other opportunities offering higher returns.
If the high-growth company starts to pay dividends, then this might be because the high-growth period is at an end. If the mature business suddenly discovers a new product, it may curtail dividends to finance it. Both these actions are signals to shareholders. Cutting of a dividend has always been difficult, however, sometimes leading to management change, so such cuts are often deferred for too long.
In between these extremes sit the vast majority of quoted companies with differing approaches to dividends. Many try to have regular increases, possibly upsetting the investment/distribution balance, thus building up problems. Many look to what their peer group does for guidance.
Signalling theory is a major aspect of dividend policy. It says that dividends and dividend policy indicate information that management wishes to communicate to shareholders. This may seem odd in today’s world, but the theory does carry weight, since dividends are a real commitment by management to distribute cash.
There are four broad approaches to setting dividends:
A treasurer should ask these questions when dividend policy is discussed:
Will Spinney is associate director of education at the ACT