Just a fad or a new fact of life? (TT Nov05 p55)

A growing trend in the treasury recruitment market over the last 18 months to two years has been a marked increase in demand for treasury professionals who are also qualified accountants and for newly qualified accountants who are looking to make a move from finance into treasury. As this trend continues unabated, it is worth asking the question: is it a fad or is it here to stay?