Why it's time to hit the road (TT Mar02 p56-58)

In the early days of the eurobond market, when many investors were wealthy individuals who wished to remain anonymous and only bought bonds issued by a handful of household names, roadshows were few and far between. Now, with the institutionalisation of investment funds and the multitude of corporate names accessing the eurobond market, the roadshow has become an essential part of the process of raising debt capital from the international bond markets.