Creating Compelling Business Cases

What is it about?

The current challenges to company finances are well understood by us all. Now, more than ever, expenditures on projects and initiatives will need close scrutiny and evaluation to ensure best value and financial returns. This course, using qualitative and quantitative techniques, considers how compelling business cases can be prepared and uses case studies for illustration.

Programme

• The most basic question – why should we pursue specific expenditures?
• Modelling criteria – payback, breakeven, ROI, ROCE, shareholder impact, DCF, NPV, IRR
• How can we quantify all benefits, including tangible, intangible and ‘soft’ social benefits?
• How much risk are we taking on? – risk evaluation and discount rates
• Post-project follow-up – did we perform as expected?

Who is it for?

Finance directors, heads of finance, financial controllers, financial analysts, management accountants, business development personnel and planners.
Any manager responsible for making business recommendations within their company right up to and including board level.

Trainers

• John McKenzie, MBA, Independent Consultant