A favourite with investors (TT Sept02 p20-22)

In today’s troublesome initial public offering (IPO) environment, a number of high profile deals, including Yell and Focus DIY, have had to be postponed, as investor demand remains as uncertain as France’s World Cup form. Yet against this backdrop, William Hill has beaten the odds by raising £734m in an IPO deal which was 10 times oversubscribed and strongly supported by both institutional and retail investors. So what factors have allowed William Hill to stretch ahead of the field?

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