At this time of year, as the build up to Christmas gets under way, it is hard to switch on the TV or open a newspaper without seeing an advert for Woolworths. One man who will be watching the Woolworths’ ads with more interest than most is Stephen East. As Group Finance Director he will be paying even closer attention to the sales figures. East only joined Woolworths a few months ago, but he gives the impression of a man who has firmly grasped the essentials of the role of the Group Finance Director at one of Britain’s best known stores and best loved retail brands.