East looking west (TT Nov04 p14)

China and India, for so long the domain for western companies looking to manufacture their goods at a low cost, are set to offer new competition to western companies. The recent move up-market by Asian firms means they will be able to develop their own brands and distribution networks. The cost of developing brands in the west is high. Instead, Asian firms are likely to buy into western markets or enter joint ventures with them.

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